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Tag Archives: social media
Social media: Activity versus impact
Today, I attended a talk by Kevin Briody, director of digital strategy at Pace Communications, a company that produces content for print publications and also for online media. Pace has clients such as Verizon Wireless, Four Seasons, and Walmart, among … Continue reading
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Tagged communications, digital, metrics, social media, strategy, web analytics
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Social media, web analytics (and Radian6)
Today, I attended a presentation by Jeffrey L.Cohen, from Radian 6, about social media, web analytics, and connecting social media strategies to business goals. Even though his presentation –offered at the School of Communications, in Elon University– promoted Radian6 as … Continue reading
Posted in Uncategorized
Tagged B2B, communication, engagement, online communities, radian6, social media, web analytics
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